8 Business Examples of Sentiment Analysis in Action

Evaluating attributes that are inherited

Repustate has helped banks, governments, healthcare providers and hotels extract business insights from their customer data. The relationship extraction term describes the process of extracting the semantic relationship between these entities. For instance, the word “cloud” may refer to a meteorology term, but it could also refer to computing. The term describes an automatic process of identifying the context of any word. So, the process aims at analyzing a text sample to learn about the meaning of the word.

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This in itself is a momentous task as the human experience comes with a wide range of complicated emotions and interactions. Artificial Intelligence gives us the capability to delve deep into not only segregating these emotions, but also creating a threshold on which to use this emotional intelligence as a benchmark. Repustate is able to bring this intelligence to light via a simple, easy-to-use, sentiment analysis dashboard, where businesses can not only view the data, but track and simplify complex data sets too. The monitoring tool can also help businesses gain a quick insight into current and future trends by converting the data into charts, graphs, and tables.

Semantic analysis processes

The government wanted to increase the efficiency of its public services and be proactive in order to serve its citizens better. It wanted to know the main issues that citizens faced, ranging from traffic jams, to erratic service at the passport office. The government wanted to ensure that not only were the problems solved, but that citizens did not face semantic analysis example similar problems in the future. Since now manual data processing was replaced by the implementation of Repustate’s sentiment analysis API, the company was no longer wracked with high costs and inefficiencies. Additionally, the sentiment analysis model also discovered new topics and themes from the data that the Ministry of Health was earlier unaware of.

semantic analysis example

If a request is negative, the company may want to react faster to solve the issue and save its reputation. The automated customer support software should differentiate between such problems as delivery questions and payment issues. In some cases, an AI-powered chatbot may redirect the customer to a support team member to resolve the issue faster. It’s a method used to process any text and categorize it according to various predefined categories. The decision to assign the text to a certain category depends on the text’s content.

Basic Units of Semantic System:

Many business owners struggle to use language data to improve their companies properly. Unstructured data cause the problem — companies often fail to analyze it. It’s an especially huge problem when developing projects focused on language-intensive processes.

  • Unstructured data cause the problem — companies often fail to analyze it.
  • The method focuses on extracting different entities within the text.
  • We interact with each other by using speech, text, or other means of communication.
  • Armed with this information used for semantic clustering, the solution offered predictive analysis.
  • The bank noticed that most complaints were about not receiving any service at particular branches during lunch time.

Strategic sentiment analysis in business gave the finance company real time insight into the tone of the market based on price movements of the securities traded. It also combed through news articles churned throughout the day that could affect the financial market, and allowed the company to prep for a dip or surge in the market, at a moment’s notice. Sentiment analysis turns unstructured data into meaningful information. It is powered by Machine Learning – a part of AI that runs on algorithms that propel the software to keep learning and improving itself automatically through experience. Unstructured data gathered from social media listening, chatbots, medical and call centre transcripts, survey responses, and the like, can be powerful reservoirs of intelligence. They can guide focused, strategic change for overall improvement in a brand’s value proposition, brand experience, and value delivery.

The company needs to make sure that it can transform millions of hotel reviews into nuggets of key information and provide not just stay recommendations but also help customers plan an entire itinerary. We interact with each other by using speech, text, or other means of communication. If we want computers to understand our natural language, we need to apply natural language processing. Tree grammars augmented with semantic rules are used to decorate syntax trees, analogous to the way that context-free grammars augmented with semantic rules can create decorated parse trees. If you don’t build a tree, then for bottom-up parsing with an S-attributed grammar, one can use an attribute stack mirroring the parse stack. If any of the attributes in an attribute grammar are inherited (i.e., a RHS symbol which has an attribute derived either from the LHS or from a left sibling symbol), then the attributed grammar is said to be “L-attributed”.

Being able to make good decisions based on historical data allowed the government to be more agile, efficient, and approachable. Repustate’s robust sentiment analysis software analysed each stored call. They were first converted to text using an intricate speech-text program and then decoded to look for semantic meaning in relation to products and services.

Semantic Analysis is a subfield of Natural Language Processing that attempts to understand the meaning of Natural Language. Understanding Natural Language might seem a straightforward process to us as humans. However, due to the vast complexity and subjectivity involved in human language, interpreting it is quite a complicated task for machines. Semantic Analysis of Natural Language captures the meaning of the given text while taking into account context, logical structuring of sentences and grammar roles. Equally clearly, an L-attributed grammar can be decorated in the same order as LL parser, allowing a single pass that interleaves parsing and attribute evaluation. Clearly, a S-attributed grammar can be decorated in the same order as a LR parser, allowing a single pass that interleaves parsing and attribute evaluation.

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It analyzes them for TikTok trends and identifies patterns matched with user personas through semantic clustering and natural language processing techniques. The client now has deep insights into customer behaviour based on a number of factors such as age, geography, language, pricing, fabric, design, etc. Thus he is able to keep a tab on trends and stay ahead of the curve. Natural language processing is a critical branch of artificial intelligence. However, it’s sometimes difficult to teach the machine to understand the meaning of a sentence or text.

It guides a business in their influencer marketing campaigns, helping them choose the right channels. A great example of sentiment analysis in real-world, would be Unilever’s Dove Real Beauty Campaign. Through its marketing campaign, Dove countered the harsh and unrealistic beauty standards perpetuated by beauty brands and fashion magazines. It’s campaign focussed on building the self confidence of everyday people. The campaign was a resounding success all over the world, leading to a boost in public opinion,and enhanced brand loyalty and customer base.

semantic analysis example

Although both these sentences 1 and 2 use the same set of root words , they convey entirely different meanings. If you are building a tree, you can use those nodes to hold the attribute information. Practical programming languages generally require some L-attributed flow.

Thus, the ability of a machine to overcome the ambiguity involved in identifying the meaning of a word based on its usage and context is called Word Sense Disambiguation. As a notation, grammars are declarative and do not imply an ordering; a grammar is well-defined iff the rules determine a unique set for each and every possible parse tree. We are very satisfied with the accuracy of Repustate’s Arabic sentiment analysis, as well as their and support which helped us to successfully deliver the requirements of our clients in the government and private sector. A European mobile network operator wanted to integrate its call center software so it could track and analyse all customer service representative interactions. They wanted to get a sense as to what the tipping point of a certain number of negative interactions was, that was causing customer attrition. The bank noticed that most complaints were about not receiving any service at particular branches during lunch time.


The method relies on analyzing various keywords in the body of a text sample. The technique is used to analyze various keywords and their meanings. The most used word topics should show the intent of the text so that the machine can interpret the client’s intent. The method relies on interpreting all sample texts based on a customer’s intent.

Now let’s check what processes data scientists use to teach the machine to understand a sentence or message. Semantics Analysis is a crucial part of Natural Language Processing . In the ever-expanding era of textual information, it is important for organizations to draw insights from such data to fuel businesses. Semantic Analysis helps machines interpret the meaning of texts and extract useful information, thus providing invaluable data while reducing manual efforts.

semantic analysis example

High volatility in the financial market means the need for lightning quick reflexes to make transactions in sub-second frequencies is intense. But not being able to make sense of the data, doubled down by the language barrier, was causing the Hedge Fund company serious problems. Repustate was able to provide the company with a solution to this issue.

  • Word Sense Disambiguation involves interpreting the meaning of a word based upon the context of its occurrence in a text.
  • Any industry can benefit from text analytics and sentiment analysis, as all industries collect data and require that it is transformed into actionable, tangible intelligence that can be applied to drive change.
  • A new healthy snacks food company wanted to get a clear picture of its business prospects in the market it was trying to enter.
  • Sentiment analysis turns unstructured data into meaningful information.
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